Post-Shutdown Spending Priorities: How Covid Changed How We Shop

    This article is originally from RIS News. 

    After a year of on-off restrictions, retailers may be hoping that the reopening of retail brings with it a spending splurge.

    And it’s the case that some 53% of consumers are now buying things online more than normal, with almost 8 in 10 shoppers (78%) expected to increase online purchasing over the next 12 months, according to exclusive consumer research from Brightpearl.

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    Beyond Amazon: Why Retailers Must Adopt Cross-Platform E-commerce Strategies

      This article is from RIS News.

      Nearly every brand has faced enormous disruption to the ways they reach consumers during the past year. Online platforms and the sales they enable have grown in importance, beyond even the most vivid imaginations. This shift brings both hurdles and new opportunities for those who are prepared to try new strategies. But, without a cohesive cross-platform strategy, that evolution can be quite painful. (more…)

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      Top 3 2021 Customer Experience Shifts in E-Commerce

        This article is from RIS News.

        Lauren Kindzierski is VP of CX marketing at HGS.

        Last year was one of the most prominent years in history, and now retailers are asking themselves what comes next. The use of technology in retail is continuing to boom as businesses desperately search for new ways to connect with customers in a socially distant and safe environment while simultaneously adjusting to newly adopted shopping behaviors.

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