Beyond Amazon: Why Retailers Must Adopt Cross-Platform E-commerce Strategies

    This article is from RIS News.

    Nearly every brand has faced enormous disruption to the ways they reach consumers during the past year. Online platforms and the sales they enable have grown in importance, beyond even the most vivid imaginations. This shift brings both hurdles and new opportunities for those who are prepared to try new strategies. But, without a cohesive cross-platform strategy, that evolution can be quite painful. (more…)

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